Based on customer satisfaction scores, metrics and customer comments, I developed personas and customer journey map for GO rail service that identified the journey stages, customer needs, friction points, and opportunities to improve safety across the entire end-to-end journey for a GO customer.
Through site visits created an In depth analysis of the pain points within the customer experience at Bramalea GO station.
This isometric illustration of Bramalea GO station was created to visualize the customer journey throughout the station in terms of payment and accessibility.
As part of my Masters level Human Centred Design class, our team collaborated with UHN Toronto Rehabilitation Institute to conceptualize a product tailored for individuals managing type 1 and type 2 diabetes. Employing a comprehensive approach, we conducted user and stakeholder interviews, utilized personas, participant photo diaries, and conducted thorough secondary research to deeply understand the challenges within the problem domain. Drawing insights from user need statements, our team collectively ideated and ultimately proposed the development of a specialized mattress catering to the unique needs of individuals living with diabetes.
Click here for the Figma link to the final clickable prototype
In a group of three, we designed a dating app that aimed to surpass the shortcomings of popular dating apps such as Tinder and Bumble. From project brainstorming, user research to final concept, we worked together through each stage of the design process to ensure we cultivated new and innovating ideas.
November 2020
Rotating brush and makeup organizer
Second year project
Worked alongside product manager choosing colours for boys and girls organization lines. Using Photoshop, selected new colours and patterns for Back to School Line.
Pantone colours for boys: Ochre, Snow White, Black Iris, Pompeian Red, and Almond Milk
Pantone colours for girls: Violet Rose, Almond Milk and Faded Denim
Summer 2018 Internship
Personal project that combined fabric, wood and metal manufacturing processes such as silver soldering the metal leg frame, rabbit joining the arms to the back rest and making a custom made cushion. Used 3/4 diameter steel that was silver soldered and MIG welded. The tubes sticking upwards supported the back rest and had a 5 degree angle for comfort.
2019
One Drop is a pool and hot tub chemical measurer that allows the user to accurately measure pH levels and measure the amount of chemicals needed to add into a pool or hot tub. When paired with the app, it lessens the cognitive load of having to calculate how much chemical they need to put into their pool — the app has a calculator that can accommodate different volumes of pools or hot tubs, and different types of chemicals whether it be a powder or a liquid. The app cues the user on how much more of a chemical they still need to add, and when they have added the complete amount.
SolidWorks rendering of product and app interface in Adobe Illustrator.
Using Adobe Illustrator created assembly instructions for Neatfreak products that ensured the least physically straining method possible.
Summer 2018 Internship
Group project that focused on clay modeling. I was able to sew faux leather and mesh with a seam of less than 1/4 inch seam and acquired a Porsche pin to create a helmet that fitted Porsche’s designs.
Second year project
SolidWorks modeling and rendering. Happy to say that these hooks have been recently manufactured!
Summer Internship 2018
Group project focusing on food safe plastics and vacuum forming. First used lathe to turn a cone then carved fine details being mindful of sharp points that could tear the plastic during the vacuum forming process.
Role: Team lead
2018
I reversed engineered a battery compartment of an electric toothbrush using Solidworks surfacing techniques. Later on I was able to 3D print to test for accuracy and fit in the toothbrush that it was originally modeled for. To read the full process and my learning along the way, use this link: https://docs.google.com/document/d/1W_yjj0FXt65-sq2SvsQhwPM2ed2DeKezQxmI-m6tz6A/edit?usp=sharing
2019
SolidWorks model and rendering
Summer Internship 2018
Winner of the 2017 Tulip Award, using a mix of paper modeling and drawing skills this storefront consisted of origami, painted and drawn tulips. I wanted to have a painterly and handmade feel to not only demonstrate my love for tulips but for one of the biggest events in Ottawa
Rhinoceros 3D and KeyShot
From Rhinoceros 3D, the watering can was placed into Keyshot to render it with the desired materials; in this case clear and opaque plastic. I then placed the watering can into a home setting to communicate to a potential user where and how the product looks and can be used. This rendering demonstrates how I wanted an abstract form that is not only functional but art
First year final deliverable
Group project where I independently made the wooden seat and contributed to the final design of the stool, cutting and tube bending. Processes included: Hydraulic feed metal cutting band saw, MIG welding, disk sanding, rotary drawing and 3D printing. Inspiration for the shape of the stool came from jellyfish and is why we decided on such an organic shape for the legs.
